Marketing concept & campaign
w/ Jari Salo, Susanna Mukkala
Pyhä, the sacred fjeld, is not just about skiing; it’s about letting yourself free. Free in every sense of the word – free-riding, free from everyday pressures and free from professional roles and expectations, free for what adventures you encounter in the national park. We added serene free-riding footage to this powerful wordplay to create an ambiance of tranquility, the same atmosphere people come to Pyhä for.