w/ Antero Jokinen
Scandinavian Outdoor has the passion and the knowledge (and the gear) for all outdoors. We took that passion and created a brand concept around it. Scandinavian Outdoor knows that real life is out there. They have been making outsiders since 1970. They are the door out, the exit to the wilderness. Brand work consists of a new logo and visuals, tone-of-voice & tone-of-action, and a rucksack full of pay-offs.